Smoking Rehab Centers: Home Appliance Chain Into the “burn” Era – Home Appliance Chain, Consumer Electronics Mark

 

Home appliance chain into the “burn” times the smoke of the capital showdown

Home appliance chain industry into the collective “burn” Competition Time. Gome, Suning, Yongle, Five Star, medium and large are making up shop with a “race”, and in this battle decided the key to victory is no longer operational capacity, but the financing ability. Market contest will eventually decide the winner and winning or losing in the capital markets.

Boss of the country as the U.S. industry, camouflage from the rivals face one by one is expansion of “pocketbook” on how to choose? Continue to scramble for a blank market? A share market and the financing of the Hong Kong market environment makes the difference second oldest home appliance chain Suning Appliance – This was the first high-priced A-shares of stock – are in financial weakness. Financial investors do not “backing” which alone accounts payable financing of expansion capital chain is weak.

With “appeasement” strong enemy, as “rebound guy.”

High profitability is the money behind the chain, “weakness,” Su Ning of the financing difficulties for the States United States the chance of a quick – in the “rich” and “poor” money-burning games, some under the first collapse is “poor.” Meanwhile, capital market tender offer has provided the country and the United States during the two-horse race to stake a real possibility of strategic alliance. Once the country after the US-powerful combination of “backstroke” attitude should Yongle and five-star, their negotiating position is quite different.

Close fight if the United States is the only option for the country, then the “pocketbook” Su Ning, the most tight What direction should it? In fact, at the peak of growth in its valuation of Suning is also in the peak period.

Not to introduce people to the financial investment? When? Who introduced? How to introduce?

Home appliance chain in this industry, “burn” the battle, Warburg Pincus, Morgan, IFC, Hong Kong investors, A shares of the investor, who insisted to the end? Money-burning war will be long lasting and tragic, and ultimately destined to end only “left by” not real “winner.” Obviously the story is only just the beginning. The largest U.S. electronics chain Best Buy (BestBuy) is currently on purchase of stake in Five Star Chinese counterparts to conduct negotiations. Phantom of the smoke they flash

Home appliance chain industry, game war heats up, while in this “barbaric”, “rough” in the battle to improve the management of any fine can no longer about the chess game, and to the financing capacity of the joint is at the core of the strategy solve this puzzle the only way.

To open new store Competition

Since the second quarter of 2005, large-scale cross-regional mergers and acquisitions have occurred, GOME has a good and easy to buy black swan family, Five Star acquisition of Qingdao Yatai, Yongle electrical appliance and so on acquisition of Tsann Kuen. M & A the same time, household appliances chain store openings are markedly accelerated. Only in April and May 1 Golden Week, a new major appliance stores opening reached 200, which China and the United States shop 80, Suning shop more than 60, more than 20 five-star shop, medium and large shop 4. Only the first half of 2005, Gome opened 56 on the traditional store. This year, the United States plans to spend 200 million yuan to open 200 new stores. China Paradise (0503) to raise funds listed on the Hong Kong dollar 900 million, of which 3.5-4 billion for the opening of new stores, 1-150 million Hong Kong dollars for the acquisition of stores, 1.8 billion for the construction of distribution centers. Suning first half of 2005 to open 65 new stores (including five stores in the acquisition of the acquisition, the rest is new), to open 140 new stores throughout the year. Talk shop, 2006 300.

Appliance retail chain into the shop Competition era.

Home appliance chain enterprises “boss” of the country the United States (together with its parent company) in 2004 only 5% market share, as of the end of 2008 sales goal of 1,200 billion yuan, an increase of nearly 10 times higher than now, when the market share rate is expected to increase to between 10% -15%. Even so, the market is still very low concentration, low concentration of competition will inevitably lead to competition within the industry pattern of instability.

In fact, while Competition in the shop, the giant home appliance chain has broken the old pattern of competition and mutual penetration into the other side of the market: the U.S. market for the original state of North China, Guangdong, western and north-east mainly Beijing-Tianjin region which contributed more than 30% of total revenue, Shenzhen, Guangzhou contributed about 20%, followed by Chengdu, Chongqing has 26 stores in Qingdao, 7, 8, Jinan, Shenyang 12, Xi’an 10, but little distribution in east China; and Paradise is mainly based on East China, Shanghai, Jiangsu, Zhejiang contributed 86% of total revenue, contributed 10% of Fujian, Guangdong; star layout in Jiangsu, Zhejiang, Shandong, Yunnan, Sichuan, Henan, and Jiangxi land, have not yet entered Beijing, Shanghai, Guangzhou and other cities; sized cite Beijing as a base for the surrounding radiation; Suning layout is relatively dispersed, but central, northeast, northwest of its previously untapped regions.

 

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